Attributed branded searches metric introduced to quantify brand search lift from video ads

Date

May 21, 2025

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  Google Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
• open_in_new
  Here's Everything That Was Announced At Google Marketing Live 2025Search Engine Journal · Jun 5, 2025

Related changes

• Sep 15, 2025Google emailed a pilot that auto-adds Store Visits as a primary conversion with a preset value from Oct 8
• Sep 10, 2025Data Manager added connectors for HubSpot, Salesforce, Shopify, BigQuery, Zoho and more
• Sep 5, 2025Search and Shopping campaigns can now be credited with app installs and first in-app conversions
• Jul 29, 2025EU tracking and ads disabled for advertisers without Consent Mode as of July 21, 2025
• Jun 19, 2025Simplified step-by-step conversion action setup flow tested
• Jun 17, 2025Conversion action setup switched to a step-by-step wizard in some accounts

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