Search and Shopping campaigns can now be credited with app installs and first in-app conversions
- Date
- Sep 5, 2025
- Regions
- Global
- Primary source
- Google Ads Help
New web-to-app acquisition measurement attributes app installs and first in-app conversions to web campaigns such as Search and Shopping, with new web-to-app first conversion metrics on the campaign reporting page.
Sources
- open_in_newNew Features to Connect Your Web and App Advertising in Google AdsGoogle Ads Help · Sep 5, 2025
- open_in_newGoogle Ads links web + app campaigns with new featuresSearch Engine Land · Sep 9, 2025
Related changes
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