Google emailed a pilot that auto-adds Store Visits as a primary conversion with a preset value from Oct 8

Kim Petersen shared a notification saying Store Visits would be added as a primary conversion with an estimated value (about $220) and used in bidding from October 8 unless advertisers opt out. Google said it was a pilot affecting a small number of advertisers.

Coverage: Search Engine Land (2025-09-15). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.