Brand inclusions and exclusions moved into the AI Max settings panel for new Search campaigns

Starting May 27, 2025, brand settings in new Search campaigns live inside the AI Max panel, so advertisers must enable AI Max to add new brand inclusion or exclusion lists. Existing brand lists on legacy campaigns can still be kept or removed.

Google's help article states "An update starting 27 May 2025 will move brand settings to the AI Max settings panel." Brand inclusions for broad match began upgrading into AI Max on the same date.