Prospective customer controls launched to exclude users with recent brand interactions
- Date
- Sep 10, 2025
- Regions
- Global
- Primary source
- Google Business (Accelerate with Google)
Google introduced controls that let campaigns focus on prospective customers by excluding people who recently interacted with the brand, as well as other cohorts, so acquisition budgets reach new users.
Sources
- open_in_newSee what's new in Google Ads for RetailGoogle Business (Accelerate with Google) · Sep 10, 2025
- open_in_newGoogle Think Retail 2025: News and UpdatesGoogle Ads & Commerce Blog · Sep 10, 2025
Related changes
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