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Change historychevron_rightGoogle Adschevron_rightSep 11, 2025

Lead form assets gained qualifying questions and conditional responses

Date
Sep 11, 2025
Regions
Global
Primary source
Google Business (Accelerate with Google)

Lead form ads now support qualifying and conditional questions so advertisers collect better lead data and filter out unqualified submissions before they reach the CRM.

Announced as part of Google's Think Leads recap of AI Essentials for lead generation.

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