'AI Max for Search campaigns' replaced the Search Max toggle in campaign settings
- Date
- May 29, 2025 (first reported)
- Primary source
- Search Engine Land
Jerome Fleck, Hana Kobzová and Adriaan Dekker noticed the campaign creation flow now labels the beta toggle 'Optimise your campaign with AI Max', replacing the earlier Search Max branding. Google had announced AI Max on May 6 but the interface change was spotted by advertisers.
Coverage: Search Engine Land (2025-05-29); Search Engine Roundtable (2025-05-30). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads begins rolling out AI Max for SearchSearch Engine Land · May 29, 2025
- open_in_newGoogle Ads AI Max Replaces Search Max In Google AdsSearch Engine Roundtable · May 30, 2025
Related changes
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