Individual 'Sponsored' labels were replaced by one 'Sponsored results' header over grouped ads
- Date
- Sep 24, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC Land
Multiple marketers (Harpreet, Ross Stevens, John Reinesch, Lily Ray) reported on September 24 that text ads were now grouped under a single Sponsored results header. Google confirmed the new design on October 13, 2025, including a Hide sponsored results control.
Google's confirmation: text ads are now grouped with a single 'Sponsored results' label to help people navigate the top of the page. Search Engine Roundtable later reported the layout was causing accidental clicks (Nov 3).
Sources
- open_in_newGoogle groups sponsored ads under single header in search resultsPPC Land · Sep 24, 2025
- open_in_newGoogle Large Sponsored Results Grouping Label Rolling Out To MoreSearch Engine Roundtable · Sep 26, 2025
- open_in_newGoogle Ads Officially Launches Grouped Ad Label For Search AdsSearch Engine Roundtable · Oct 13, 2025
Related changes
Undo