Search campaigns tested URL inclusion and exclusion tabs for controlling landing pages
- Date
- Jun 10, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Natasha Kaurra shared screenshots of new URL inclusions and URL exclusions tabs in Search campaigns. Google did not confirm the limited test at the time; the controls later shipped as part of AI Max.
Coverage: Search Engine Roundtable (2025-06-10); Search Engine Land (2025-06-24). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads Tests URL Inclusions & Exclusions For Search CampaignsSearch Engine Roundtable · Jun 10, 2025
- open_in_newGoogle Ads tests URL inclusions and exclusions for searchSearch Engine Land · Jun 24, 2025
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