Call-only ads to be retired: creation ends February 2026, serving ends February 2027

Google announced that call ads (call-only ads) are being deprecated in favour of responsive search ads with call assets. New call ads cannot be created from February 2026 and existing call ads stop receiving impressions from February 2027.

Google recommends migrating now, enabling call reporting, setting call conversions as primary, and using Maximize conversion value. The Google Ads API blocked call-only ads from January 2026.