Local Services Ads priced message leads separately, added GBP booking links and automated lead credits
- Date
- Jun 19, 2025 (first reported)
- Primary source
- Digimatiq
Local Services Ads began charging message leads separately (roughly half the cost of calls), automatically showing booking links pulled from Google Business Profile, replacing manual lead disputes with automated crediting, and surfacing LSAs inside Google Maps. The standalone LSA mobile app was retired in favour of ads.google.com/localservices.
Reported by agency partners in June 2025; Google did not publish a dated announcement page. LSA reviews moved fully to Google Business Profile on July 11, 2025.
Sources
- open_in_newGoogle Rolls Out Major Updates To Local Services Ads Messaging & VisibilityDigimatiq · Jun 19, 2025
Related changes
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