Local Services Ads message-lead pricing moved from a fixed 50% of call price to variable pricing
- Date
- Jul 28, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Anthony Higman compared archived and current help pages and found message leads are no longer fixed at half the phone-lead price but are 'typically' lower, not always. Google did not announce the pricing change.
Sources
- open_in_newGoogle Local Service Ads Message Leads Now More Expensive?Search Engine Roundtable · Jul 28, 2025
Related changes
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