Local Services Ads reviews moved to Google Business Profile management
- Date
- Jul 11, 2025
- Effective
- Jul 11, 2025
- Regions
- Global
- Primary source
- Search Engine Roundtable
From July 11, 2025 customer reviews for Local Services Ads are fully managed through Google Business Profile rather than the LSA account. Existing LSA reviews were re-checked against Google Maps review policies, so some providers saw review counts and ratings change.
Google notified LSA advertisers by email. Old LSA-specific review links no longer work; the Business Profile review link should be used. Star ratings and review volume continue to influence LSA ranking.
Sources
- open_in_newGoogle Local Service Ads Reviews Managed By Business ProfilesSearch Engine Roundtable · Jul 14, 2025
- open_in_newGoogle shifts Local Service Ads reviews to Business Profiles managementPPC Land · Jul 11, 2025
Related changes
Undo