Retention goal for loyalty mode and member-only pricing launched for Shopping and Performance Max

Retailers can show loyalty-tier member pricing and shipping benefits to signed-in shoppers in Shopping ads and free listings, and a new retention goal in loyalty mode lets Performance Max and Standard Shopping campaigns bid more for high-value or lapsed loyalty members.

Announced ahead of Think Retail. Google cited Sephora's 20% CTR lift for personalised ads to loyal customers.