Audience exclusions now supported in Standard Shopping campaigns
- Date
- Aug 28, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
Standard Shopping campaigns, which previously allowed audiences only in observation mode, can now exclude audience segments such as past converters or low-intent lists from the Audiences tab.
Sources
- open_in_newAudience Exclusions Now Supported in Shopping CampaignsPPC News Feed · Aug 28, 2025
- open_in_newGoogle Ads Gets Audience Exclusions For Shopping CampaignsSearch Engine Roundtable · Aug 28, 2025
Related changes
Undo