Brand inclusions appeared in a standard Shopping campaign; Google said they are not supported
- Date
- Nov 12, 2025 (first reported)
- Primary source
- Search Engine Land
Ryan Parkes shared brand inclusion controls showing in a Standard Shopping campaign. Google told Search Engine Roundtable that brand inclusions are not currently supported in Standard Shopping or PMax campaigns.
Coverage: Search Engine Land (2025-11-12); Search Engine Roundtable (2025-11-14). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle quietly adds brand inclusions to standard Shopping campaignsSearch Engine Land · Nov 12, 2025
- open_in_newGoogle Ads Brings Brand Inclusions To Standard Shopping Campaigns (NOPE)Search Engine Roundtable · Nov 14, 2025
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