AI Max for Search campaigns expanded to a global beta for all advertisers
- Date
- Sep 10, 2025
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
AI Max for Search, the one-click suite of search term matching, text customization and final URL expansion, became available in beta worldwide across Google Ads, Google Ads Editor, Search Ads 360 and the Google Ads API. Google cites an average 14% lift in conversions or conversion value at similar CPA/ROAS.
PPC Land reported the open beta reaching full rollout by late August 2025 before the formal global announcement on September 10 at Think Week. The announcement also previewed text guidelines and one-click experiments.
Sources
- open_in_newGet greater control and smarter optimization with AI Max as it expands globallyGoogle Ads & Commerce Blog · Sep 10, 2025
- open_in_newGoogle AI Max For Search Goes Global In BetaSearch Engine Journal · Sep 10, 2025
- open_in_newGoogle unveils comprehensive AI advertising suite at Think Week 2025PPC Land · Sep 10, 2025
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