Change historychevron_rightGoogle Adschevron_rightDec 8, 2025

Image assets on mobile search ads tested a slide-in animation

Product: Google AdsCategory: Creative & AssetsArea: SearchStatus: BetaImpact: LowSource type: Reported

Date: Dec 8, 2025 (first reported)
Primary source: Search Engine Roundtable

Karl-Heinz Fogarascher noticed image assets animating into text ads on iPhone Chrome. Google did not confirm the test.

Sources

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Google Tests Image Animation For Search AdsSearch Engine Roundtable · Dec 8, 2025

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