Campaign total budgets announced for Search, Performance Max and Shopping campaigns
- Date
- Sep 10, 2025
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Google announced at Think Retail that campaign total budgets, previously limited to Demand Gen and YouTube, would extend to Search, Performance Max and Shopping, letting advertisers set a fixed spend over 3 to 90 days that Google AI paces toward peak demand.
Announced as 'coming in the coming weeks'; practitioners saw it in accounts in September 2025 and Google published the open beta announcement on January 15, 2026. A related Promotion Mode alpha (3-14 day boosts layered on a total budget) was spotted in September 2025.
Sources
- open_in_newGoogle Think Retail 2025: News and UpdatesGoogle Ads & Commerce Blog · Sep 10, 2025
- open_in_newCampaign total budgets are now available in Search, Performance Max and Shopping campaignsGoogle Ads & Commerce Blog · Jan 15, 2026
- open_in_newGoogle unveils comprehensive AI advertising suite at Think Week 2025PPC Land · Sep 10, 2025
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