Journey-aware bidding announced as a closed pilot for lead generation
- Date
- Sep 10, 2025
- Primary source
- PPC Land
Google previewed journey-aware bidding, a strategy that reflects where each customer is in their journey so lead-gen advertisers can bid toward the eventual sale rather than the first form fill. It entered closed pilot testing later in 2025.
Sources
- open_in_newGoogle unveils comprehensive AI advertising suite at Think Week 2025PPC Land · Sep 10, 2025
- open_in_newSee what's new in Google Ads for Lead GenGoogle Business (Accelerate with Google) · Sep 11, 2025
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