Misrepresentation policy expanded to prohibit dishonest pricing practices

Google added bait-and-switch, price exploitation and misleading free app/trial promotions to the Misrepresentation policy and requires advertisers to clearly disclose the payment model or full cost before and after purchase. Enforcement began October 28, 2025 and ramped over about 4 weeks.

Applies to all advertisers promoting products or services with a cost, with particular emphasis on subscriptions and free-trial offers with hidden fees.