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Change historychevron_rightGoogle Adschevron_rightSep 24, 2025

Cross-border certification for UK online pharmacies advertising in Germany and Austria ended

Date
Sep 24, 2025
Effective
Oct 1, 2025
Regions
UK; Germany; Austria
Primary source
Google Ads Policy Help

Google terminated the program that let UK-based online pharmacies advertise to Germany and Austria, effective October 2025. The equivalent Shopping change was announced in Merchant Center in March 2026.

Sources

Related changes

Undo

โ† See this change in the change history