Manual CPC became selectable directly in campaign setup instead of behind a 'not recommended' path
- Date
- Jan 16, 2026 (first reported)
- Primary source
- Search Engine Land
Hana Kobzova of PPC News Feed noticed Manual CPC now appears directly under the Conversions goal during campaign creation rather than requiring advertisers to bypass Smart Bidding suggestions.
Coverage: Search Engine Land (2026-01-16); Search Engine Roundtable (2026-01-16).
Sources
- open_in_newGoogle Ads makes Manual CPC easier to findSearch Engine Land · Jan 16, 2026
- open_in_newGoogle Ads Manual CPC Bid Selection StreamlinedSearch Engine Roundtable · Jan 16, 2026
Related changes
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