Canada cannabis Search pilot extended through December 31, 2026

Date

Jan 15, 2026

Effective

Jan 15, 2026

Regions

Canada

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Update to Cannabis-Related Content Policy (January 2026)Google Ads Policy Help · Jan 15, 2026

Related changes

• May 13, 2026Help doc was found saying the search terms report may show a 'best approximation' of intent, not the query
• May 7, 2026Journey-aware bidding launched in beta for Search campaigns using Target CPA
• Apr 30, 2026Text disclaimers launched so mandatory text is guaranteed in RSAs, including with Final URL expansion
• Apr 30, 2026AI Brief introduced to steer AI Max with plain-language messaging, matching and audience guidelines
• Apr 29, 2026A 'Preview impact' button appeared for estimating the effect of up to 10 negative keywords before adding them
• Apr 27, 2026An 'AI' label was spotted on some mobile Search ads in two visual variants

← See this change in the change history