Google tag gateway for advertisers via Google Cloud Platform launched in beta

Date

Jan 5, 2026

Regions

Global

Primary source

Tag Manager Help

Sources

• open_in_new
  Release notes - Tag Manager HelpTag Manager Help · Jan 5, 2026
• open_in_new
  Set up Google tag gateway for advertisers with Google Cloud PlatformTag Manager Help · Jan 5, 2026

Related changes

• May 1, 2026Ads-linked GA properties using server-side tagging gained parallel browser signals for conversions
• Apr 23, 2026Google began retiring the AW-XXXXXXXX tag ID format in favor of unified GT-XXXXXXXX IDs
• Feb 4, 2026Google Ads tag began automatically collecting a broader range of website event data
• Jan 29, 2026Google tag gateway for advertisers via Akamai became available
• Jan 7, 2026Unannounced 'data transmission controls' found in Google tag settings to restrict ads, analytics, diagnostics
• Dec 11, 2025GTM added Client ID, Session ID and Session Number built-in variables plus an Analytics Storage variable

← See this change in the change history