Experiments page began surfacing pre-configured 'recommended experiments' based on account data
- Date
- Feb 11, 2026 (first reported)
- Primary source
- Search Engine Land
Hana Kobzova noticed the Experiments dashboard suggesting ready-to-launch tests such as bidding or creative changes that advertisers can run or customize.
Coverage: Search Engine Land (2026-02-11); Search Engine Roundtable (2026-02-13).
Sources
- open_in_newGoogle Ads shows recommended experimentsSearch Engine Land · Feb 11, 2026
- open_in_newGoogle Ads Recommended ExperimentsSearch Engine Roundtable · Feb 13, 2026
Related changes
Undo