Sponsored Shopping ad format began testing in AI Mode across retail and travel queries
- Date
- Feb 11, 2026
- Primary source
- Google Ads & Commerce Blog
Google confirmed it is testing a new Shopping ad unit in AI Mode that shows retailers offering a product, clearly labeled Sponsored, beneath organic shopping recommendations.
Sources
- open_in_newWhat to expect in digital advertising and commerce in 2026Google Ads & Commerce Blog · Feb 11, 2026
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