PMax suggested importing high-performing X/social videos to YouTube; Liaison confirmed an experiment
- Date
- Nov 13, 2025 (first reported)
- Primary source
- Search Engine Land
Francesco Cifardi spotted Performance Max offering to pull video assets from an advertiser's X account and upload them to the linked YouTube channel. Ginny Marvin confirmed it as an experiment to reuse existing social video.
Coverage: Search Engine Land (2025-11-13); Search Engine Roundtable (2025-11-13). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads experiment taps social creatives for PMax campaignsSearch Engine Land · Nov 13, 2025
- open_in_newGoogle Ads Tests Importing X Ads & Other Social CampaignsSearch Engine Roundtable · Nov 13, 2025
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