Google began auto-enabling AI voice-overs on Performance Max videos without audio (opt-out by Mar 20)
- Date
- Mar 9, 2026 (first reported)
- Effective
- Mar 20, 2026
- Primary source
- Search Engine Land
Advertisers received notices that PMax videos lacking an audio track would get AI narration generated from headlines and descriptions unless they opted out by March 20. Arpan Banerjee and Anu Adegbola reported the change.
Coverage: Search Engine Land (2026-03-09); PPC News Feed (2026-03-10); Search Engine Roundtable (2026-03-10).
Sources
- open_in_newGoogle Ads adds AI voice-over to Performance Max video adsSearch Engine Land · Mar 9, 2026
- open_in_newGoogle Ads Auto-Enables AI Voice for Performance MaxPPC News Feed · Mar 10, 2026
- open_in_newGoogle AI Voice Models Coming To Google Ads PMax VideosSearch Engine Roundtable · Mar 10, 2026
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