AI voice-over enhancement added to Performance Max video ads; opt-out deadline March 20
- Date
- Mar 10, 2026 (first reported)
- Effective
- Mar 20, 2026
- Regions
- Global
- Primary source
- Search Engine Roundtable
Google began layering AI-generated voice-over (built from ad headlines and descriptions) onto silent video assets in Performance Max. From March 20, 2026 every campaign with video enhancements enabled became eligible; advertisers who wanted to avoid it had to turn off video enhancement control.
Communicated to advertisers by in-account notice and email rather than a public announcement.
Sources
- open_in_newGoogle AI Voice Models Coming To Google Ads Performance Max VideosSearch Engine Roundtable · Mar 10, 2026
- open_in_newGoogle Ads adds AI voice-over to Performance Max video adsSearch Engine Land · Mar 10, 2026
Related changes
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