Campaign total budgets went live for Performance Max in non-US accounts

Date

Nov 18, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Campaign Total Budget For PMax Is LiveSearch Engine Roundtable · Nov 18, 2025

Related changes

• Mar 16, 2026Performance Max channel performance report gained an 'Ads using video' segment
• Mar 10, 2026AI voice-over enhancement added to Performance Max video ads; opt-out deadline March 20
• Mar 9, 2026Google began auto-enabling AI voice-overs on Performance Max videos without audio (opt-out by Mar 20)
• Feb 20, 2026Performance Max began previewing how landing page images would be turned into ad creatives
• Feb 18, 2026'Where ads showed' report began listing Performance Max placements including search partner domains
• Jan 30, 2026Performance Max asset group table gained one-click ad previews by clicking an image

← See this change in the change history