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Change historychevron_rightGoogle Adschevron_rightNov 24, 2025

Performance Max gained an 'Upload' tab to add video files directly, stored in a Google-managed house channel

Product: Google AdsCategory: Creative & AssetsArea: Performance MaxStatus: Rolling outImpact: MediumSource type: Reported
Date
Nov 24, 2025 (first reported)
Primary source
Search Engine Land

Advertisers can upload video files inside the PMax Edit assets panel without a linked YouTube channel or Shared Library. Videos are hosted on a Google-managed house channel, so they get no YouTube Analytics, remarketing lists, metadata editing, custom thumbnails or appeals.

  • Spotted by Dario Zannoni on LinkedIn.
  • Help doc on PMax video assets: https://support.google.com/google-ads/answer/14528532.
  • Google still recommends uploading via a brand YouTube channel to keep analytics and audience data.

Sources

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