Partner Match documented for targeting YouTube with third-party partner audience data
- Date
- Nov 30, 2025
- Regions
- Global excluding UK, Switzerland and EEA
- Primary source
- Google Ads Help
Partner Match lets eligible data partners upload hashed customer data to build Agency/Provider audiences that advertisers can target in Video Reach, Video Views, Audio Reach and Demand Gen (YouTube-only) campaigns in Google Ads and DV360.
Available globally except the UK, Switzerland and EEA. Not supported for ad sequences or YouTube Select guaranteed buys.
Sources
- open_in_newAbout Partner MatchGoogle Ads Help · Nov 30, 2025
- open_in_newGoogle Launches "Partner Match" for YouTube TargetingPPC News Feed · Nov 30, 2025
Related changes
Undo