YouTube and Discover Feed ad requirements reorganized for clarity

Date

Sep 30, 2025

Regions

Global

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Update to YouTube and Discover Feed ad requirements (September 2025)Google Ads Policy Help · Sep 30, 2025

Related changes

• Nov 30, 2025Partner Match documented for targeting YouTube with third-party partner audience data
• Oct 28, 2025Google TV Masthead opened to sports betting ads in the UK and Brazil
• Oct 21, 2025Views column renamed TrueView views in video reporting
• Oct 9, 2025YouTube Masthead and Premier Reach became bookable directly in Google Ads awareness campaigns without a rep
• Sep 10, 2025Shoppable YouTube Masthead launched on mobile
• Jul 23, 2025Branded searches added as an always-on reporting metric for YouTube and Demand Gen campaigns

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