YouTube Masthead and Premier Reach became bookable directly in Google Ads awareness campaigns without a rep

Awareness and consideration campaigns in Google Ads gained self-serve reservation options: Premier Reach (bumper, skippable, non-skippable, Shorts and pause ads) and Masthead (top of YouTube and Google TV) with fixed CPMs and YouTube Select lineups. Advertisers no longer need a Google representative or the separate reservation process.

• Options shown: Standard Reach, Premier Reach and Masthead.
• Fixed CPM pricing and access to YouTube Select lineups.
• Shared by Thomas Eccel on LinkedIn.