GA4 added High-Value Purchasers and Disengaged Purchasers suggested audience templates
- Date
- Dec 1, 2025
- Regions
- Global
- Primary source
- Google Analytics Help
Two new suggested audiences (High-Value Purchasers by purchases or LTV with a new percentile field, and Disengaged Purchasers by days since last purchase) can be built and exported to Google Ads for lifecycle marketing.
Sources
- open_in_newWhat's new archive (2019-2025) - Google AnalyticsGoogle Analytics Help · Dec 1, 2025
- open_in_new[GA4] Suggested audiencesGoogle Analytics Help · Dec 1, 2025
- open_in_newGoogle pushes deeper into lifecycle targeting with new GA audience templatesSearch Engine Land · Dec 2, 2025
Related changes
Undo