GA4 launched a Conversion attribution analysis report with assisted conversions and funnel stages (beta)
- Date
- Jan 16, 2026
- Regions
- Global
- Primary source
- Google Analytics Help
A new Advertising-section report shows the full value of channels across the customer journey via an Assisted conversions view (undervalued upper-funnel channels) and a funnel view classifying touchpoints as Early, Mid or Late.
Sources
- open_in_newWhat's new in Google AnalyticsGoogle Analytics Help · Jan 16, 2026
- open_in_new[GA4] Conversion attribution analysisGoogle Analytics Help · Jan 16, 2026
Related changes
Undo