Regional member pricing beta let merchants vary loyalty prices by region via regional inventory feeds

Google began testing regional member pricing, which extends the loyalty program to regional inventory feeds so different member prices can show by shopper region in Shopping ads where both RAAP and loyalty programs are supported.

Requires an approved loyalty program, regions set up to match, loyalty_program sub-attributes (program label, tier label, price, optional effective dates) in the regional inventory feed in TSV format, and landing pages that show the matching regional member price.