"Product data experiments" A/B tests of product titles and images appeared for select advertisers
- Date
- Jan 17, 2026 (first reported)
- Primary source
- PPC News Feed
A Product data experiments section in Merchant Center let a limited group of advertisers A/B test alternative product titles and images for Shopping ads, with results expected in three to four weeks.
Delivers on the A/B testing capability announced at Google Marketing Live 2025.
Sources
- open_in_newShopping Ads Get Product Title & Image A/B TestingPPC News Feed · Jan 17, 2026
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