Demand Gen campaigns gained a 'Presence' vs 'Presence or interest' location targeting option
- Date
- Dec 18, 2025 (first reported)
- Primary source
- Search Engine Land
Demand Gen setup now lets advertisers choose Presence only or Presence or interest, matching the control long available in Search. Previously reaching only people physically in a market required manually excluding other countries.
- Spotted by Marcin Wsół on LinkedIn.
- Reduces geo-leakage from users who merely showed interest in a targeted location.
Sources
- open_in_newGoogle adds location targeting controls to Demand Gen campaignsSearch Engine Land · Dec 18, 2025
Related changes
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