YouTube engagements goal and follow-on views optimization became GA in Demand Gen

Date

Mar 26, 2026

Regions

Global

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  Upgrade your creative performance with March's Demand Gen DropGoogle Ads & Commerce Blog · Mar 26, 2026

Related changes

• Jun 25, 2026Web-to-app acquisition measurement became available for Demand Gen campaigns
• Jun 25, 2026June Demand Gen Drop: more aspect-ratio transformations and Gemini creative insights announced
• Jun 23, 2026Gmail ads moved to the bottom of the Promotions and Social tabs on desktop
• Jun 16, 2026Demand Gen campaigns using view-through optimization on Discover were moved from CPC to CPM billing
• Jun 3, 2026Restricted targeting guidance clarified for sensitive categories in Demand Gen and Discovery
• May 20, 2026GML 2026: Product videos at scale announced, serving Merchant Center video libraries dynamically in Demand Gen

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