February Demand Gen Drop published a best-practices framework and confirmed several features as GA
- Date
- Feb 24, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Google published a four-pillar Demand Gen best-practices framework and confirmed general availability of optimized targeting, lookalike audiences, new customer acquisition goals, tCPA/tROAS, Performance Planner, Excellent Ad Strength, Google tag gateway and Data Manager connections.
Google claims advertisers adopting at least three of the four best practices saw over 40% more conversions on average.
Sources
- open_in_newOur February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaignsGoogle Ads & Commerce Blog · Feb 24, 2026
- open_in_newOur February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaignsAccelerate with Google (Google Ads) · Feb 24, 2026
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