First-party audience exclusions announced for Performance Max so customer lists can be excluded

Date

Mar 26, 2026

Regions

Global

Primary source

Accelerate with Google (Google Ads)

Sources

• open_in_new
  New Performance Max steering and reporting updates coming in 2026Accelerate with Google (Google Ads) · Mar 26, 2026
• open_in_new
  Google Ads Performance Max Audience Exclusions & New ReportingSearch Engine Roundtable · Mar 27, 2026

Related changes

• Jul 16, 2026Product-level reporting for Performance Max began including all networks, causing a one-time jump in metrics
• Jul 15, 2026'Partners (Alpha)' setting spotted letting some Performance Max advertisers opt out of Search Partners and GDN
• Jul 2, 2026Performance Max channel performance gained a diagnostics view listing missing or rejected assets per channel
• Jun 29, 2026Performance Max product reporting became segmentable by asset group, with audience segment views
• Jun 15, 2026Smart Bidding Exploration launched for all feedless Performance Max campaigns; beta for Shopping ads
• May 7, 2026Smart Bidding Exploration announced for Performance Max and Shopping campaigns

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