Asset experiments launched in Performance Max plus a centralized Experiments hub

Date

Apr 20, 2026

Regions

Global

Primary source

Accelerate with Google (Google Ads)

Sources

• open_in_new
  Scale results with new experiments in Performance MaxAccelerate with Google (Google Ads) · Apr 20, 2026

Related changes

• Jul 24, 2026Household income exclusions (seven brackets plus Unknown) appeared at the Performance Max campaign level
• Jul 16, 2026Product-level reporting for Performance Max began including all networks, causing a one-time jump in metrics
• Jul 15, 2026'Partners (Alpha)' setting spotted letting some Performance Max advertisers opt out of Search Partners and GDN
• Jul 2, 2026Performance Max channel performance gained a diagnostics view listing missing or rejected assets per channel
• Jun 29, 2026Performance Max product reporting became segmentable by asset group, with audience segment views
• Jun 15, 2026Smart Bidding Exploration launched for all feedless Performance Max campaigns; beta for Shopping ads

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