Google Maps rolled out as a selectable channel in Demand Gen channel controls
- Date
- Dec 23, 2025 (first reported)
- Regions
- Global
- Primary source
- Google Ads Help
Demand Gen channel controls now include Google Maps, so advertisers can run Maps alongside YouTube, Discover, Gmail and Display or as a Maps-only campaign. Maps serving requires a non-affiliated location asset on the account.
Follows the Maps-only beta reported in August 2025.
Sources
- open_in_newAbout channel controls for Demand Gen campaignsGoogle Ads Help · Dec 23, 2025
- open_in_newGoogle adds Maps to Demand Gen channel controlsSearch Engine Land · Dec 23, 2025
Related changes
Undo