Attributed branded searches reporting reached general availability for Demand Gen and YouTube
- Date
- Jan 22, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Advertisers can now see the volume of branded searches on Google and YouTube driven by their campaigns, as a way to quantify upper-funnel impact. Activation requires a Google representative.
Part of the January 2026 Demand Gen Drop. In August 2026 Google additionally exposed branded searches as a conversion type (see separate entry).
Sources
- open_in_newSee the newest product features in January's Demand Gen DropGoogle Ads & Commerce Blog · Jan 22, 2026
Related changes
Undo