GML 2026: Leads in Google Ads launched as a built-in lead management dashboard for Google-hosted forms
- Date
- May 20, 2026
- Primary source
- Accelerate with Google (Google Ads)
A new Leads section under Conversions consolidates leads from Google-hosted forms (last 60 days) with contact details, status and funnel progression, and feeds lead-quality signals back into bidding. Reported live in accounts by May 29, 2026.
Sources
- open_in_newLeads in Google AdsAccelerate with Google (Google Ads) · May 20, 2026
- open_in_newGoogle Ads launches built-in lead management dashboardSearch Engine Land · May 29, 2026
- open_in_newGoogle Ads Leads Management FeatureSearch Engine Roundtable · Jun 1, 2026
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