GML 2026: Qualified Future Conversions metric introduced to predict conversions up to six months out
- Date
- May 20, 2026
- Primary source
- Google Ads & Commerce Blog
Qualified Future Conversions is a Gemini-powered predictive metric that links follow-on branded searches and site visits to forecast conversions up to six months after exposure, available in Google Ads and Google Marketing Platform.
Announced alongside the Meridian integration into Analytics 360 (out of scope for this list).
Sources
- open_in_newGoogle Marketing Live 2026: News and announcementsGoogle Ads & Commerce Blog · May 20, 2026
- open_in_newGoogle Marketing Live 2026: Everything you need to knowSearch Engine Land · May 20, 2026
- open_in_newGoogle Marketing Live 2026: every announcement that actually mattersPPC Land · May 20, 2026
Related changes
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