Shoppable CTV became generally available in Demand Gen campaigns
- Date
- Jan 22, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Demand Gen viewers watching YouTube ads on TV screens can now browse and buy products directly from the ad. Google says Demand Gen campaigns that include TV screens drive on average 7% more conversions.
Part of the January 2026 Demand Gen Drop, which moved several Google Marketing Live 2025 previews to general availability.
Sources
- open_in_newSee the newest product features in January's Demand Gen DropGoogle Ads & Commerce Blog · Jan 22, 2026
- open_in_newSee the newest product features in January's Demand Gen DropAccelerate with Google (Google Ads) · Jan 22, 2026
Related changes
Undo