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Change historychevron_rightGoogle Adschevron_rightMay 20, 2026

GML 2026: Campaign type attribution launched to isolate every conversion Demand Gen contributes

Date
May 20, 2026
Primary source
Google Ads & Commerce Blog

Campaign type attribution separates all conversions Demand Gen contributes to, so advertisers can compare it like-for-like with paid social platforms.

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